The Importance of a Backup Generator for Your Business

For all modern businesses, power is everything.

Without power, grills can’t keep cooking and offices can’t operate. That means less potential for a business to earn revenue, which may shorten its ability to stay afloat.

As an entrepreneur, you must invest in a backup generator to protect your business’s longevity. By using one, you can preserve hours, or even days, of profit.

Being well-prepared for a blackout can also help you earn customers’ trust and stand out against the local competition.

So keep reading to learn more. Below, we’ll explain the importance of a backup generator for your business.

Business Operations

Businesses that close early cannot continue offering their products or services. If they can’t continue operating, then they cannot generate revenue.

However, with a standby generator, no storm outage will force stores to close their doors early. Instead, all hardware and appliances will continue working, allowing customers to browse store shelves and peruse restaurant menus.

During certain periods of the year, having a generator is almost mandatory. The summer and winter months may cause widespread power outages, which can also invite extreme weather into a business. Not accounting for this likelihood can spell disaster for both the people inside your business and the merchandise inside it.

Customer Satisfaction

Blackouts will drive most customers out of a business, as most won’t bother to stick around for very long to see if the lights will come back on. If they do and the blackout continues, then they may leave feeling as if they had an unpleasant customer experience.

This is especially true if they’re first-time visitors. Most customers will leave simply to return home or to find another business that can service them. If the weather outside is extreme, they will leave for another location even more quickly.

On the other hand, having a commercial generator can help your business stand out from local competitors. If your diner is one of the few on the same block with a generator, most nearby people will flock to your business for a comfortable meal.

Business Reputation

Having an emergency power supply will sustain customers’ comfort, improving your business’s reputation of reliability and preparedness. Although business owners cannot predict every impending power outage, they can at least prepare for them. Doing so ensures that they will be able to continue providing great service to incoming customers.

Some businesses, such as healthcare businesses, are especially reliant on this reputation. Healthcare patients should not utilize a facility that is not prepared for events that threaten their residents’ lives, especially if electricity powers life support machines. The higher the stakes of your business’s services are, the sooner you must seek out a commercial generator.

But having a great reputation isn’t only about evading trouble. A great business reputation can also cause customers to perceive your business with added value. This will attract consumers who are likelier to be loyal to the brands they purchase from.

Financial Maintenance

During blackouts, generators are active profit mechanisms. If you’re not able to operate for an extended amount of time, you lose a lot of profit. Even if you’re a small business, you should invest in this expense as soon as possible so that you have the opportunity to earn it back.

But blackouts don’t just prevent businesses from earning money. They can also cause them to actively lose money. The most prominent examples of this phenomenon involve businesses that serve food.

Restaurants, hotels, and grocery stores all earn money from food services and sales. During power outages, food must be thrown away to abide by local food safety regulations. For some businesses, this can mean hundreds or even thousands of dollars of revenue loss each day.

You also have to compensate any employee that is present during the blackout. If a power outage lasts hours and you keep employees on standby to no avail, you must still pay them. This can be debilitating if they cannot provide the labor needed to earn that money back.

Once again, months with more extreme weather are more prone to power outages. Food spoils more quickly in the summer and isn’t able to warm up in the winter. This can cause businesses to dispose of their foods even more quickly, accelerating revenue loss.

Security and Safety

One of the most crucial reasons for owning an emergency power generator is to maintain everyone’s security and safety. Even a momentary power outage can create a backdoor for a digital or physical threat.

Patrons may sneak into the back office for sensitive documents. Nightly intruders can break into your business at night without setting off the alarm. If they succeed, they may cause harm to those inside and/or steal expensive merchandise that could have been used to earn your business a profit.

Digital threats can have even direr circumstances. Many hackers will steal businesses’ information on their employees and/or clients. Afterward, they may use that information to commit identity theft or financial fraud or even hold the information for ransom.

Backup Generator — More Power to Your Business!

No matter its industry, no business can afford to lose power. However, with a backup generator, even the hottest months can’t stop your business from booming.

At Swift Equipment Solutions, we understand how much power matters to your business. That’s why we offer a wide selection of commercial generators. So if you need a commercial generator for your business, check out Swift Equipment Solutions’ vast generator catalog today!